Is micro-targeting the future of journalism, too? Slate looks at BuzzFeed’s headlines: “He aptly compares BuzzFeed’s divide-and-conquer approach to the microtargeting that politicians have been doing for years, appealing to people’s identities to win their support. The best demolisticles, he concludes, ‘are the ones that recognize that all we want is for somebody to recognize us for who we are, and who we used to be.'”
